Finish Line Engravers

In-store activation

The day after the marathon,
the line is at your door.

Live laser medal engraving inside your flagship store. Runners come in with their medals and leave with their name and time on them, and your brand hosts the moment.

Plan an in-store activationBook a 15-min call
A runner in a Chicago Marathon shirt smiling with her freshly engraved medal at the in-store lululemon activation on Rush St, Chicago
3,008Medals engraved across three lululemon flagship activations

3,008 medals across three lululemon flagship activations.

1,003
lululemon Chicago, Rush St · Oct 13, 2025
875
lululemon Boston, Boylston St · Apr 21, 2026
1,130
lululemon Chicago, Rush St · Oct 12, 2026

The day after the race

Medal Monday

Marathon Monday is when thousands of finishers are wearing their medals and looking for somewhere to celebrate. In-store engraving gives them a reason to walk into your store, wait in line with other runners, and leave with something they will keep. The line runs down the sidewalk, and the brand is the host.

Runners wearing their marathon medals lined up down the sidewalk outside the lululemon Rush St store in Chicago, waiting for in-store medal engraving

How it works in store

From store footprint to wrap report

  1. 01

    Plan

    We scope the store footprint, power and the race-weekend schedule.

  2. 02

    Set up

    A branded station with one table per engraving machine, sized to your expected volume, with your name on the screens and table skirts.

  3. 03

    Run the line

    Runners submit their name and time through the FLE app, confirm at the engraving station, and watch it engraved.

  4. 04

    Wrap report

    Medals engraved and throughput, delivered after the event.

In-store engraving stations inside the lululemon Chicago flagship: one lululemon-skirted table per engraving machine, with a branded screen
Set up: one table per engraving machine, with your name on the skirts and screens.
An FLE staffer handing a freshly engraved medal back to a runner at the in-store lululemon activation in Chicago
Run the line: confirmed on screen, engraved, and handed back.

Proof

Three flagship activations in twelve months

lululemon has brought us into their flagships in Chicago and Boston, then back to Chicago a year later. The second Chicago was bigger than the first: 1,130 medals in 2026, up from 1,003 in 2025.

The station is co-branded end to end. The brand's name is on the table skirts and on every screen the runner reads, so it is in the photos runners take of their medal.

A runner's freshly engraved medal held up at the in-store lululemon activation while a phone is raised to photograph itIn-store engraving station screen reading lululemon Medal Engraving, Chicago 2026

Race day or in store?

Race-day volume, inside your own store

An in-store day-after activation drew 1,130 medals in Chicago, in the same range as our biggest race-day events (Columbus 1,165, Miami 1,302). Race day puts your brand in the finish festival; in store, the runners come to you.

See the race-day option →Race-day vs. in-store: which activation fits your brand? →

Gallery

Medal Monday on Rush St

A smiling FLE staffer at an in-store engraving station inside the lululemon Chicago flagshipIn storeA marathon medal inside the laser engraver at the in-store lululemon activation in ChicagoIn storeA runner holding up her engraved medal inside the lululemon Chicago store after in-store engravingIn store
Two runners laughing at the in-store engraving counter inside the lululemon Chicago flagshipIn storeRunners waiting inside the lululemon Chicago flagship for in-store medal engraving at the branded stationsIn store

Bring the finish line into your store

Tell us the race, the store and the date, and we will come back with a footprint and a plan.

Plan an in-store activationBook a 15-min call