For brands & sponsors

The activation
runners line up for

Sponsor a live laser medal-engraving zone in your flagship store or event and put your brand on the most photographed corner of the finish festival. Runners get their name and time engraved on the spot — free — and your brand owns the moment they'll keep for life.

A finisher smiling as she holds up her personalized engraved medal at the Life Time Miami Marathon
$0Free to the runner — the brand sponsors the moment

Why it works

A sponsor moment that earns its keep

01

High dwell time

Runners actively seek out the zone and stay while their medal is personalized — real minutes with your brand, not a walk-by.

02

Social amplification

A personalized medal is the most shareable thing at the festival. Your branding rides along in every photo and story.

03

Positive association

Your brand is tied to the runner's proudest moment of the day — celebratory, emotional, earned.

04

Lasting memorability

The engraved medal becomes a keepsake on the wall — your brand, top-of-mind long after race day.

The runner experience

Four taps to a medal they'll never lose

  1. 01

    Scan & register

    Runner scans your branded QR code and enters their name and finish time in seconds.

  2. 02

    Confirm at the station

    They see exactly what will be engraved on a branded screen and approve it themselves.

  3. 03

    Watch it engraved

    Their medal is laser-engraved live, in minutes — a moment worth filming.

  4. 04

    Keep it forever

    Name and official time on the medal — free to them, sponsored by your brand.

How we run it for your team

Turnkey, from plan to wrap report

  1. 01

    Pre-event planning

    We scope field size, festival layout, and your brand goals, then design the zone and staffing.

  2. 02

    Load-in & staffing

    Self-contained and low-impact — we arrive, set up, and integrate into your footprint.

  3. 03

    Event-day operation

    Trained crew, branded stations, and queue tech keep the line moving all day.

  4. 04

    Real-time reporting

    Live throughput and volume, available whenever you want to check in.

  5. 05

    Post-event wrap

    A recap of medals engraved and engagement to share with your team.

1,000+
Medals engraved at lululemon’s Chicago flagship, 2025
800+
Medals engraved at lululemon’s Boston flagship, 2025
Free
To every runner — the brand sponsors the moment
100k+
Medals engraved on-site since 2013

Your brand, their moment

The most photographed corner of the festival

We handle the whole activation under your brand — you get the engagement, the content, and the goodwill of giving runners a connection to a memory they'll keep for life.

Let's design your activation

Tell us the event, the field size, and your brand — we'll come back with a zone concept and a footprint for your finish festival.

Plan an activationBook a 15-min call